If you heard that a picture is worth a thousand words....well they were right. We first need the words in our case though! Every good video comes with a professional script- most cases done by a scriptwriter, carefully prepared for the purpose and current campaigns of your business. Your illustrator, the scriptwriter and you should be all on the same page on this, following the main points of the campaign and the best way of visualizing them. The storyboard serves as a main compass of what should be happening throughout the video and should be separated by scenes: Scene1, Scene2, Scene3 etc. A special document is prepared for this purpose, containing 3 graphs- voice, scene illustration and action. This refers to when the voice-over reads a line what exactly is being drawn on the screen and what is the sequence of animation actions. Usually this document is prepared by the project leader, and he is the person to coordinate all proper communication between illustrator, animator, voice actor and scriptwriter.
Only with a perfect synchronization  of  these there could be a perfect 2d animation video.

​Presentations are effective way of convincing an audience about a particular idea, product, services, knowledge etc. It is used to display information or data in the form of slide show, presentation compliments talks.
The main features of presentation are: It allows an editor or the presenter to insert and format text, it allows the editor to insert and control graphical images and it forms a slide shows structure to display the inserted texts and graphic images.
Power Point is one of the most efficient software developed for making presentations. It allows users to create slides with descriptions, transitions, recordings and other features to present data and information.
It is important to create presentations that will be attractive and professional. An effective presentation has features like succinct content, good quality graphics and suitable design.

​The word graphics is derived from the word ‘graph’ which literally means a visual which is accurate by calculation.  Graphics design is an artistic and a professional way of conveying a message. It is all about blending analytics with creative thinking.  The process of graphic designing involves combining technological, aesthetics and innovative thinking to generate graphically communicative ideas. The field of graphic design includes logo design packaging, illustrations, banners, editorial, and layout. While on the web, it involves website design, programming, broadcasts, and animation.
A good design will take into account what your company does; what your company core values are; where your company is based; how old the company is; is it modern or traditional; is it dynamic and fast or not responsive at all; and what is your customer demographic.
 Moreover, communication plays a major role in any business. If your audience or your potential client does not understand what business your company is doing your company will not generate leads or make sales. However, a visual or graphical illustration can capture the audience’s mind so that the message is imprinted in the client’s memory. Besides, here are some reasons why graphic design is important for any business.

Web graphics are visual representations used on a website designed for web users, to enhance or enable the representation an idea or feeling. Most users would readily recognize a collection of bare web pages as an unpleasantly odd web site.
Site defining individuality graphics do not need to be extravagant, but they do need to be steady or consistent across the range of pages in a website for the user to establish a sense that your pages are a distinct region. Graphics are put in place on websites to entertain, educate, or emotionally influence the user of the website.
Infographic simply means a visual representation of data or information in a graphic format to create easy understanding of a set of information or data. Examples include pie chart, diagram, bar chart, flow chart etc. Infographics are very useful in content marketing.
Banner ads are made for advertising a particular brand or to attract web users from the host website to the advertiser’s website. Banner ads are the long, rectangular image that can be placed anywhere on a web page. Majorly, banner ads are 468 pixels wide and 60 pixels high. The aim of using banner for advertising makes them image based and not text based to attract web users through use of attractive images.

            
Getting the perfect logo design is an essential part of establishing a stout identity for every business. If you own a small business or a new business, you are undoubtedly aware of how graphic design plays a role in building the company of your dreams. The logo of a company can take a company to a higher level and can make it stand among competitive top brands. A bad logo will add harmful value to your brand due to an unprofessional design while a perfect logo is easily identifiable and significant to customers as well.
 Logo designs have been influential to customers or clients’ decision making. Many consumers have confessed that their choice of products and services is as a result of their love for the logo design of the company. Therefore, the first big graphic design project should be your logo after stating the vision and mission of the brand. At this stage it is mandatory to know what character you want your business to have. The character or personality of the business will determine the type of customers the business will get.