dI have been asked many times by me clients- what`s the secret of creating the perfect 2D Animation Explainer Video for my business? The secret is in the perfect balance formula of a pro voice-over, matching the style of the video style; also great storyboard with strong opening and closure, plus really good animation above all this. Below you will read about these main video points further ... |
Storyboard is the first step for great 2D animation explainer video.
If you heard that a picture is worth a thousand words....well they were right. We first need the words in our case though! Every good video comes with a professional script- most cases done by a scriptwriter, carefully prepared for the purpose and current campaigns of your business. Your illustrator, the scriptwriter and you should be all on the same page on this, following the main points of the campaign and the best way of visualizing them. The storyboard serves as a main compass of what should be happening throughout the video and should be separated by scenes: Scene1, Scene2, Scene3 etc. A special document is prepared for this purpose, containing 3 graphs- voice, scene illustration and action. This refers to when the voice-over reads a line what exactly is being drawn on the screen and what is the sequence of animation actions. Usually this document is prepared by the project leader, and he is the person to coordinate all proper communication between illustrator, animator, voice actor and scriptwriter.
Only with a perfect synchronization of these there could be a perfect 2d animation video.
Only with a perfect synchronization of these there could be a perfect 2d animation video.