​The word graphics is derived from the word ‘graph’ which literally means a visual which is accurate by calculation.  Graphics design is an artistic and a professional way of conveying a message. It is all about blending analytics with creative thinking.  The process of graphic designing involves combining technological, aesthetics and innovative thinking to generate graphically communicative ideas. The field of graphic design includes logo design packaging, illustrations, banners, editorial, and layout. While on the web, it involves website design, programming, broadcasts, and animation.
A good design will take into account what your company does; what your company core values are; where your company is based; how old the company is; is it modern or traditional; is it dynamic and fast or not responsive at all; and what is your customer demographic.
 Moreover, communication plays a major role in any business. If your audience or your potential client does not understand what business your company is doing your company will not generate leads or make sales. However, a visual or graphical illustration can capture the audience’s mind so that the message is imprinted in the client’s memory. Besides, here are some reasons why graphic design is important for any business.

Web graphics are visual representations used on a website designed for web users, to enhance or enable the representation an idea or feeling. Most users would readily recognize a collection of bare web pages as an unpleasantly odd web site.
Site defining individuality graphics do not need to be extravagant, but they do need to be steady or consistent across the range of pages in a website for the user to establish a sense that your pages are a distinct region. Graphics are put in place on websites to entertain, educate, or emotionally influence the user of the website.
Infographic simply means a visual representation of data or information in a graphic format to create easy understanding of a set of information or data. Examples include pie chart, diagram, bar chart, flow chart etc. Infographics are very useful in content marketing.
Banner ads are made for advertising a particular brand or to attract web users from the host website to the advertiser’s website. Banner ads are the long, rectangular image that can be placed anywhere on a web page. Majorly, banner ads are 468 pixels wide and 60 pixels high. The aim of using banner for advertising makes them image based and not text based to attract web users through use of attractive images.